Virtual Event Success Kit

Virtual events are here to stay – even after in-person events return.

So let's craft your event to be a great experience for your exhibitors, sponsors, speakers and attendees.

One thing hasn't changed: Exhibitors and sponsors are still looking to connect with existing clients and generate a list of new prospects. Your virtual event can provide that for them – without the restrictions of space and time!

In a virtual environment, exhibitors can't simply wait for attendees to wander by their booth – they must understand how to start a conversation in this new platform. By designing your event to include elements of engagement, you can help jump-start that conversation.

This set of tools provides you with a blueprint to build your event – you'll discover how to:

  • Connect with attendees pre-, during, and post-event (both you and your exhibitors/sponsors) to create a robust conversation
  • Provide essential behind-the-scenes support to guide attendees, exhibitors, sponsors and speakers through the experience
  • Educate exhibitors & sponsors on how to engage and interact with a virtual audience
  • Implement creative ideas to get attendees excited and involved

Inside the Virtual Event Strategic Planner, you'll map out a plan for:

  • Event Goals & Objectives
  • Content
  • Event Design
  • Exhibit & Sponsor Management
  • Speaker Management
  • Communication & Promotions
  • Engagement & Networking
  • Pricing
  • Choosing a Platform
  • Other Tech Tools & Integrations
  • Metrics & Data
  • Manage Your Team

Plus you'll have Success Guide templates for:

  • Exhibitors & Sponsors
  • Speakers
  • Attendees

This isn't a course – it's a collection of tools to assist you in producing your virtual events. So download all the materials to implement the best strategies for your message, brand, and audience.

And if you'd like additional help brainstorming specifics for your event, you may choose to upgrade with a 1-on-1 private consulting call.

Early-bird access to all materials in the Virtual Event Success Kit: the Virtual Event Strategic Planner, plus Success Guides for Exhibitors, Speakers and Attendees.
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Launch Special with 1-on-1 Consulting Call $147.00

Early-bird access to all items in the Virtual Event Success Kit plus a private call with Marlys to map out your step-by-step plan of action.
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Curriculum

Instructor

Marlys Arnold

As an exhibit marketing strategist, Marlys Arnold combines image expertise and real-world marketing experience with a passion for trade shows. Not only has she been an exhibitor, but also the organizer of several expos and events. This unique perspective of the industry allows her to share new insights with both beginning and experienced exhibitors, teaching how to create experiential exhibits that produce significantly higher numbers of qualified leads.

She’s led workshops for groups including Meeting Professionals International (MPI), the International Association of Exhibitions & Events (IAEE), TSNN and EXHIBITOR, as well as providing exhibitor training for events in a variety of industries, ranging from local consumer expos to some of the largest trade shows in the U.S.

Her articles have appeared in trade show industry magazines and business publications, and she’s been featured on both traditional and online broadcasts. She writes the TradeShowTips Online e-zine, hosts the Trade Show Insights blog/podcast and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. She’s also the founder of the Exhibit Marketers Café, an online education community. Her latest book, Exhibit Design That Works, debuted in July 2017.