It's no secret that I'm a huge fan of using themes in exhibits and events. I've worked on many projects built around a central theme that was so memorable attendees could recall it even several years later. (I even devoted chapters in both Build a Better Trade Show Image and Exhibit Design That Works to the topic of creating a great theme!)
Here's the key: Define what impression you want visitors to leave your booth or event with, and then design cues that will create that impression.
No matter whether you're an exhibitor, trade show organizer, meeting planner, or marketing manager, there are ideas included here that will work for you. In fact, these ideas have been incorporated in exhibit displays, educational conferences, hospitality events, and more.
Nearly two decades ago, I began creating a notebook with ideas and examples for about 100 creative exhibit and event themes. My first thought was to create a book featuring all the ideas, but that seemed too limited for a list that was constantly evolving.
Next I considered creating a mobile app, but didn't know how to begin designing a high-tech project like that.
Finally, it hit me – publish the list in the Exhibit Marketers Academy! Now each of the theme ideas can be tweaked and improved over time, plus you will have ongoing access whenever you need to generate a new idea.
While you may not see all 100+ themes right now, remember this is an ongoing tool and ideas will continue to be added over time.